Wednesday, 18 January 2012
Anna Wintour unites the fashion world to back Obama
With the 2012 Presidential election now under way the Vogue editor has rallied a star selection of designers ready to sew up a victory for Obama under the new 'Runway to Win' campaign initiative.
Wintour's long-standing support for Obama over the years has been no secret. The powerful journalist previously hosted a fundraiser at her home with a $30,000 plus price per head, drawing in a crowd of a-list celebrities and designers.
For the 2012 election campaign, Anna is commanding support from the fashion industry with an event co-hosted by Scarlett Johnansson in conjunction with the new, runway, initiative.
Runway to Win will showcase exclusive collections by 22 designers, which will be sold online at runwaytowin.com in aid of the Obama Victory Fund. The list of participating designers, many of whom have dressed the First Lady before, includes Alexander Wang, Diane von Furstenberg, Jason Wu, Joseph Altuzarra, Marc Jacobs, Narciso Rodriguez, Rachel Roy, Rag and Bone, Tracy Reece and Tony Burch.
Wintour has shown much bravery in backing Obama, a move considered too risky by other businesses. It is likely that she directly asked most of the designers to participate in the campaign, evident in the statement t-shirt recently designed by Jacobs stating, 'following pressure from Vogue.'
However, in many ways Vogue's support for Obama should be no surprise as the fashion industry has always leaned towards the Democrats, donating twice as much money to Obama than McCain in 2008.
Posted by Corrine McConnachie at 13:51