Tuesday, 13 December 2011

Designer of the Year...

Miu Miu is branch of the Prada label and is often referred to as the little sister. The Prada label, which was established in 1913, is now one of the world's largest fashion houses. In 1978,  Miuccia Prada inherited the label after the death of her grandfather. In 1992, Muiccia launched Miu Miu, which gained immediate success as a more affordable way to add some Prada into your wardrobe. 

Although Miu Miu is part of the Prada label, is promotes a completely different image, targeted at a younger audience with more edge to the sister brand. 

Miuccia Prada won my designer of the year award mainly on the basis of her a/w 2011 1940s modern inspired collection, which completely blew me away.

However, I was not a huge fan of the s/s collection inspired by the desire to be famous, which had a very Elvis Presley in Las Vegas feel to it with square tunic style tops with red flowers embroidered across them. The1970s glam rock inspired star detail and the neon and metalic 1980s feel did not appeal to my personal taste. The only items that really sold me in the s/s collection were the glamorous sleeved midi dresses with pleat detail, particularly those in bold colours such as the electric blue and banana yellow pieces.

When I saw the Miu Miu a/w collection it was love at first sight. The collection seemed to have a more maturity and elegance about it than the s/s line, without completely jeopardising the edgy pretext for the label. With collared jackets and dresses and fur bolero style pieces wrapped over shoulders and around waist lines the 1940s influence was hard to miss. Perhaps this is why I adore every piece, as the forties along with the sixites are my two favourite fashion eras. 

The modern slant the label is best known for was prominent in the sunglasses and beautiful metallic hells matched with the vintage inspired garments. The black and white leather and fur clutch handbags are a subtle but classic addition that completed each outfit. 

The stand out pieces for me were the broad shouldered winter coats with collar detail, particularly the mustard yellow coat with a flattering v neck line and also the simple yet timeless tea dresses with fur detail over the shoulder area, in keeping with the broad shouldered theme of the coats. 

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